AI-Powered Analysis · CFO-Led Judgement

How much is your
company worth?

The Exit Diagnostic™ — one week · £7,500, credited against any engagement

Find out now →
Scroll
Most founders have never had their business independently valued
1 shot Most founders exit once. Every decision counts.
12–24 months before a sale is when most exit value is created
AI-powered analysis
Chartered Accountant · C.A. (SA)
Sitting CFO, CellPoint Digital
4 exits & 2 IPOs · LSE & Euronext
Every number goes past the CFO

Services

AI does the groundwork.
A CFO does the judgement.

One week, not six. £7,500, not £25,000. Most clients start with the Diagnostic.

£ Start Here

Exit Diagnostic™

£7,500
One week · credited if you go further

Your number, your gaps, and what to fix first.

Core Product ★ Full Package

Investor Ready™

£15,000
3–4 weeks

Data room, model and buyer story, ready before a buyer looks.

∞ Ongoing

Fractional CFO

£5–8K/mo
2 days a month

Build the value buyers pay for. Your CFO, without the salary.

↑ To Completion

Exit Launch™

£35,000
To market in 8–12 weeks

Your CFO through the sale, alongside your corporate finance adviser.

Not sure where to start? Book a free 20-minute call with Shawn.

The Problem

Where exit value leaks

Six things that quietly cut what a buyer will pay. Most founders find them in due diligence, too late to fix.

01
The business depends on you
Buyers discount for key-person risk, or tie the price to an earn-out
02
Revenue is concentrated
The fear that big accounts leave is priced into the offer
03
The numbers don't hold up
Every figure a buyer can't verify becomes a reason to pay less
04
There's no forecast a buyer believes
You're valued on history, not on where the business is going
05
The paperwork is thin
Gaps come back as warranties, indemnities and price chips
06
Value is trapped in the structure
Structure decided late can cost more than a year of trading

Which of these apply to you? Find out in one week →

How We Work

Three things have to happen

1 — AI does the groundwork

Every account, every contract, the whole balance sheet. Read line by line, not sampled.

2 — A CFO does the judgement

Shawn goes through every number himself. When the negotiation gets serious, we're the ones who stand behind your numbers.

3 — We find the angle

Identical numbers sell for different multiples. The investment case is what moves the price.

Shawn Rea, CFO and Co-Founder of Exit CFO

Who You’re Working With

Shawn Rea C.A. (SA)

CFO · Co-Founder, Exit CFO

  • Currently CFO, CellPoint Digital — global payments platform, London
  • $1B+ raised across 10 fundraises — VC, PE, debt & equity
  • 4 exits & 2 IPOs (LSE & Euronext)
  • PE/VC-backed SaaS, fintech, payments & AI specialist
  • 8 M&A transactions — carve-outs, integrations, disposals

Shawn is a sitting CFO, and has spent his career inside PE-backed, VC-backed and founder-led businesses — leading exits, fundraises and M&A. He built Exit CFO alongside that work, after watching good companies sell for less than they should, simply because they weren’t prepared. Every engagement is led by Shawn personally: a chartered accountant and working CFO, not a junior analyst with a template.

Julian Prieto, COO and Co-Founder of Exit CFO

Julian Prieto

COO · Co-Founder, Exit CFO

  • Founder of Sitio — a London strategy and communications consultancy
  • Currently embedded in the CFO office of a global payments business
  • Board packs, investor decks and operating models for PE- and VC-backed teams
  • Years working alongside institutional investors and family offices
  • A founder himself — knows what building a business from nothing asks of you

Julian runs the firm day to day and is the first person you'll hear from. He reads every enquiry himself and makes sure we understand your business properly before Shawn looks at a single number.

Then he builds the investment case with Shawn — the story, the deck and the documents a buyer reads before they ever meet you. No sales team, no qualifying script.

Who We Work With

Founder-led UK businesses, £1m–£30m revenue

Especially in technology and financial services, where buyers look hardest at the numbers.

Software & SaaS
Fintech & Payments
Financial Services
Medtech & Healthtech
PE-backed Businesses
Other founder-led businesses

Common Questions

Things founders ask first.

Do I need to be planning to sell right now?
No. Most value is created 12–24 months before a sale. The Diagnostic tells you where you stand and how long you have.
What does the Exit Diagnostic deliver?
An indicative valuation range, what drives it, the risks a buyer will find, and a ranked list of what to fix. One week from receiving your documents.
Is a machine valuing my business?
No. AI reads everything; Shawn makes every judgement, and nothing leaves the firm until he has been through it himself.
Why a CFO, not just a broker?
You’ll probably want both. Your broker or corporate finance adviser runs the sale; we make sure the business and the numbers are ready for it.
Is this confidential?
Completely. Everything is under mutual NDA before anything is shared.

Find out what you’re worth

The Exit Diagnostic™ — £7,500. One week. Your number.

One conversation with Shawn. A week later you know what your business is worth and what to do about it. Go further with us within 90 days and the fee comes off the engagement in full.

Book a free 20-min call

Get in Touch

Start with a conversation

No obligation. Whether you’re years away from an exit or had an approach last week — start with a message. Julian will come back to you within one working day.

Book a free 20-minute call with Shawn Pick a time that works. No prep needed — just bring your questions.
Choose a Time →
or reach us directly
✉  contact@exitcfo.co.uk

This stays between us. Nothing you send here is shared with anyone — no buyers, no brokers, no lists. Most founders enquire long before they tell their own team.

By sending this message you agree to our privacy policy. We’ll only use your details to respond to your enquiry.